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Anthropology and advertising?

I read an interesting article on trend forecasting today. I've always found this fascinating (and wonder how much anybody checks later to see if the forecasters were right). The only thing that bothered me about this one, and this is not new, is the claim that what they do is like cultural anthropology. This is not a diss on advertising, marketing, trend forecasting, or any of the other fields that claim to be like anthropology--these folks to interesting work. I am just annoyed at the claim itself. Granted, we anthropologists are not always good at advertising ourselves...in that we offer a holistic approach, and theoretical insight based on our training. So anybody who observes people is now an anthropologist. Or is it just that Americans are so used to sound bites that they don't understand the nuanced differences in anything? Sigh.

Innovative and Inspiring Places

Anand Chhatpar has put up a request for lists of innovative and inspiring places in the US on the BrainReactions blog . There is an interesting mix of places there, from creative labs to museums to the great outdoors. I added some of my favorite aquaria (I am apparently still on a fish thing) and some cool buildings: Monterey Bay Aquarium New England Aquarium National Aquarium Taliesen West Zakim Bunker Hill Bridge Once I got going on structures, I really thought about innovative and inspiring places around the world. The first that popped into mind (probably because I was thinking about architecture) was Vienna--Art Nouveau, the Secessionist movement , Huntertwasser ...Though now I could start going on about my favorite places around the world... Others?

Gorillas and tools

Very excited to hear this morning about gorillas in the wild being observed using tools for a variety of things. One used a stick to test water depth before stepping in (nice photo here ). That is not just tool use, it is pretty high level thinking, in my opinion. Once again, we are not alone... On a side note, not quite as anthropological, I was also excited to learn this week that a live giant squid has been filmed. Don't think they use tools, but a reminder that quite a bit of science fiction is fact if you look below the waterline is a good thing.

Musing on blogging and not blogging.

Yikes. Over two weeks since I posted. Yes, yes plenty of excuses...a training course one week followed by my parents in town (baby's 1st birthday, we survived a year!), followed by a week in the UK at the People Inspired Innovation conference (which was great, by the way, and I think the presentations--mine included--will be posted soon so keep checking back). And then what felt like a nasty case of jet lag (only 5 hours?) in fact turned into a nasty virus--better now, thanks. Anyway, during this lag I have thought about my blog...but not posted. Is it an obligation that I am not fulfilling when I don't post regularly? Or is is a comfortable chair to come back to and write when I have the chance, just like sometimes I get to curl up with a good book yet too often can't find the time? Clearly I will not become an uberblogger anytime soon...and yet, I do like my little outlet.

Collaboration and Trust

I have been doing some background research on distance collaboration for the EPIC paper I am writing with Dina . A great deal of what I have been reading talks about the importance of trust in collaborative relationships. I suppose in some ways that is maybe a no-brainer, but I hadn't really thought much about it before and now I am thinking about it a great deal. I do trust the people who I work with face to face every day because I know them, I know their work, and I know I can count on them (or in some cases I know where the weaknesses are so I can plan for that). And yes, I have at times worked with people who I don't trust, in that I don't have faith in the quality of their work. So how does trust develop in virtual relationships? Does it take more time? Does it take the same amount of baseline experience? Or do we take bigger leaps of faith? I haven't really worked this out yet, but it is fun to be mulling around on.

What to do?

It is hard not to feel helpless in the wake of Hurricane Katrina, especially from up here in the Northeast--the donations of money and goods I have made will make a difference, but it barely feels like it. Fortunately, all of my family (cousins) left New Orleans before the storm and are now all convened down in Texas. And, fortunately, though they too have lost much, they have means and connections to have apartments, etc...not part of the huge mass of people with nowhere to go. It is interesting though because two different colleagues have asked me whether I would take people in to my house (because they themselves were considering whether it was the right thing to do, since they both have extra rooms). Obviously, I would take in family, or friends of family--I think anyone who had a connection to someone I know. I don't think I would take in a stranger (and of course the people who really need housing right now are strangers). Is this selfish or wrong? I can't imagine wh...

New Orleans

I am left without really knowing what to say here. I have family in New Orleans, who fortunately, all got out before the storm...of course we have no idea what, if anything, they have to go back to. And I guess personally the best word I can find is that I am unsettled--though somehow that word isn't strong enough. It is not like 9/11, where my world changed in a flash, but it is such a close to home reminder of our fragility. Not to downplay in any way last year's tsunami or the recent monsoon flooding in Mumbai, but yes the mental impact of a disaster in a place I know and on people I know is greater...distance does matter I guess. As I watch the news come in, it is also just such a stark example of the best and worst. My sister lives in Houston (and once lived in New Orleans) and is one of the thousands of people there volunteering to get things set up and comfortable for refugees. And I have no idea how the Texas schools will in fact accomodate all the children, but it...

The Human Animal

This past weekend the London Zoo put people on display (dressed in fig leaves for modesty) in order to "demonstrate the basic nature of man as an animal and examine the impact that Homo sapiens have on the rest of the animal kingdom." Kind of good to remember that we are in fact just another part of the animal kingdom.

Blogs as focus groups

This month's Business 2.0 has a small article about Umbria Communications, which has developed software to troll blogs for product opinions. Interesting concept, and they seem to be making some good money doing it. But, I am also not so quick to trash focus groups, or to consider blogs an equal replacement for them. While my background means I obviously have a great affinity for observational methods of user research, I try to approach projects keeping my entire toolkit in mind: that may be ethnography, interviews, tag-alongs, and yes even focus groups and surveys. The thing to keep in mind each that each of these tools has a use (just like I tell my husband when he uses the wrong thing in the kitchen--like the time he used the vegetable brush to scour the grease off the vent). Focus groups, while vilified by some anthropologists, can be great if the group interaction will contribute to the desired outcome. They are not, however, a cheap replacement for 10 separate interviews ...

Bulk email vs. bulk snail mail

Conversation just had over the cube wall with my coworker Darryl began with him asking me my perception of email I receive that says "Dear Alex" but continues with generic content--basically bulk email that has been "personalized" with my name (apparently he had just received one). I gave a fairly generic answer, in that I see it as bulk mail, don't pay it much mind, etc. Then asked him. Darryl said it annoyed him when bulk emails use his name--it is a ruse and he sees around it. BUT, if a piece of bulk paper mail doesn't have his name, he feels it is rude, basically because it should. So the perceptions of the two media are different, at least in his case and I imagine many others (I just throw almost all of them away, though slightly more amused when they get my name wrong). Others?

Culture and Perception

A recent study shows that Asians and Americans really do see the world differently, based on eye movement and what people focus on when they describe pictures. I didn't find this particularly suprising, and of course agree with the researchers that the differences are learned and cultural (though I am not sure I entirely believe their explanation for the origins of those cultural differences). Americans focus on the foreground, or the most prominent object in a scene, while Asians take in the background and see the whole picture and how the object relate to one another. These particular differences forced me to reflect on my own perceptions as an observer and anthropologist--I would like to believe that I see that whole picture, but if I am honest, I probably do see that prominent bit first, then have to remember to register the background too.

Early Shoes

Must get over the death of my fish and back to anthropology--archaeology even! Research by Erik Trinkhous shows humans began wearing shoes 30-40,000 years ago, enabling migratory expansion into colder climates, something we apparently couldn't do if our tootsies froze. And nonetheless I still find most shoes terribly uncomfortable. I miss Arizona where I could wear sandals year round (up here in New England my little toes do indeed get cold).

Fishies

Today I am reflecting more on ichthyology than anthropology. Our big event last weekend was setting up an aquarium--10 gallon, freshwater tank. Did a bit of research beforehand, mostly consisting of asking people with some existing knowledge what we should do, but arguably, not very much prior investigations, other than when I was a kid we had several aquaria in the house (not to mention dogs, turtles, birds, snakes--we were pretty well supplied with pets). So, a week ago Saturday we got the tank, set it up, got the water in. Next day went to get fish, relying on the guy at the Petco who assured us our choices were OK for a starter tank. Get home, introduce them to the tank, Kurt decides to read up some more on our new friends. Learn one is in fact not such a friendly species and might torment the others--so back to the pet store for a fish exchange. At that point, we did more web research, which I have to say is more confusing than anything else--a case of too much information and som...

Stamps as signs

This article caught my eye today. Of course as a Pitney Bowes employee I pay attention to most things that have to do with mail. This one also hit a current side interest of mine, the symbolism of stamps, which I am researching in my oh so ample spare time. With so many US soldiers overseas, their loved ones are using the placement of stamps on the envelopes to communicate messages back and forth. This is something that has always existed with stamps, but is not so common now that personal letters are going to email. However, war means more handwritten letters, and more messaging through stamps. One of the more interesting bits is the fact that the messages aren't always clear to the recipients. One of the people quoted said, "I think it took several letters before my girlfriend realized that the upside-down stamp wasn't a mistake." Fun stuff. Oh yes, and PS (blatant trolling for information) I would love any info anyone has on stamps (or images on stamps) and their ...

Jerk-O-Meter

This article was sent to me the other day by a co-worker, with a bit of a wink to a new form of user observation. The Jerk-O-Meter apparently analyzes how people are talking on cell phones, and uses that data to determine if they are really paying attention. If not, they might get a little reminder message...or in an alternate version, you could get a message telling you whether the person on the other end of the line is really tuned in. Don't think it will replace anthropologists anytime yet, but I do wonder what it might do for relationships.

Community and Voyeurism

A couple of months ago a wrote about virtual communities , and mentioned a working moms bulletin board. My visits there are infrequent at best, and while I have been known to post, it is not often. But I recently realized that when I do navigate there, I am reading other people's problems...and while it is not exactly entertainment, but there is a bit of "thank goodness I don't have issues like these" going through my head. And a desire to read on to know the details behind these stories. I will also admit that this realization will probably make my visits to this bulletin board less frequent than they already are. At the same time, I have a belief (based in my anthropological background, I like to say) that gossip is a natural part of human existence. Maybe that is what celebrities are good for--so we can gossip about people who aren't our friends, family, and co-workers. Maybe there is evolutionary advantage in gossip, as some argue, in the thought that know...

Cultural Geography or Anthropology

I just got around to reading David Brooks's New York Times column from a couple of days ago. In it he makes the argument that cultural geography (in his definition basically studying why people in different places are different) is now un-PC but in his opinion more and more necessary. He writes: "Not long ago, people said that globalization and the revolution in communications technology would bring us all together. But the opposite is true. People are taking advantage of freedom and technology to create new groups and cultural zones. Old national identities and behavior patterns are proving surprisingly durable. People are moving into self-segregating communities with people like themselves, and building invisible and sometimes visible barriers to keep strangers out." I don't think trying to understand this is limited to cultural geography (anthropology, anyone?) but it is an interesting stance, and makes me wonder. Which is more powerful, globalization o...