Skip to main content

Culture and Perception

A recent study shows that Asians and Americans really do see the world differently, based on eye movement and what people focus on when they describe pictures. I didn't find this particularly suprising, and of course agree with the researchers that the differences are learned and cultural (though I am not sure I entirely believe their explanation for the origins of those cultural differences).

Americans focus on the foreground, or the most prominent object in a scene, while Asians take in the background and see the whole picture and how the object relate to one another. These particular differences forced me to reflect on my own perceptions as an observer and anthropologist--I would like to believe that I see that whole picture, but if I am honest, I probably do see that prominent bit first, then have to remember to register the background too.

Comments

Alex said…
Hi Rishi-
Here is some more info. The article (which has now gone offline) was on the AP wires on August 22, 2005, titled "Asians and North Americans see the world in different ways," written by Randolf Schmid. It talked about a study at the University of Michigan led by Hannah-Faye Chua and Richard Nisbett. Here is a quote:

"They literally are seeing the world differently," said Nisbett, with Westerners focusing on objects and Asians taking in more context to view a scene holistically.

He believes the differences are cultural.

"Asians live in more socially complicated world than we do," he said in a telephone interview. "They have to pay more attention to others than we do. We are individualists. We can be bulls in a China shop, they can't afford it."

Popular posts from this blog

Anthropology and advertising?

I read an interesting article on trend forecasting today. I've always found this fascinating (and wonder how much anybody checks later to see if the forecasters were right). The only thing that bothered me about this one, and this is not new, is the claim that what they do is like cultural anthropology. This is not a diss on advertising, marketing, trend forecasting, or any of the other fields that claim to be like anthropology--these folks to interesting work. I am just annoyed at the claim itself. Granted, we anthropologists are not always good at advertising ourselves...in that we offer a holistic approach, and theoretical insight based on our training. So anybody who observes people is now an anthropologist. Or is it just that Americans are so used to sound bites that they don't understand the nuanced differences in anything? Sigh.

To Label or Not to Label?

Blogger now not only allows me to tag my posts (that's label in google talk for some reason), but I can display for all my readers the labels and how often I have used them. For now I have added that widget (see right side of the screen). At first, I thought I would go back to all my old posts and tag them (maybe I still will). Then it seemed daunting. Then I worried about being somewhat consistent in my tagging, so that a reader could clearly see that I write a lot about anthropology, or social media. But then I looked at my posts and realized I actually write about a lot of different things. So if I start labeling, do I end up with just a long list of tags? Or do I then feel a need to constrain what I write about to a defined set of categories? I realize blogs with a theme are powerful...and I think I have some themes running through here...interspersed with random thoughts or items that catch my interest. What to do? Does it matter? Is there meaning in tags (beyond the me

Yammer and distractions

We had a very interesting teleconference with some folks from Yammer on Friday. It was a great opportunity to learn about best practices and for our security minded folks to ask questions in that arena. There were probably 10 or 12 people on the call, mostly non-colocated, and several were live yammering the call. While I didn't add posts describing the content of the call, I did join into the discussions. It was an interesting experience for me. It was nice to have the side conversations, but I have to admit it was also distracting. Is it any less rude or distracted than emailing in a face to face meeting? I suppose since it was based in teh content of the meeting it may bedifferent...I know others found value in reading the yams later. I should perhaps fess up to trying to do some other work as well, but I know it distracted me and I am trying (not always successfully) to cut down on the mutlitasking to be more focused. My most important reminder to try not to be distracted is Ju