I could tell you how many steps make up the streets rising like stairways, and of the degree of the arcades' curves, and what kind of zinc scales cover the roofs; but I already know this would be the same as telling you nothing. The city does not consist of this, but of relationships between the measurements of its space and the events of its past...A description of Zaira as it is today should contain all Zaira's past. -Italo Calvino, Invisible Cities

Tuesday, August 23, 2005

Bulk email vs. bulk snail mail

Conversation just had over the cube wall with my coworker Darryl began with him asking me my perception of email I receive that says "Dear Alex" but continues with generic content--basically bulk email that has been "personalized" with my name (apparently he had just received one).

I gave a fairly generic answer, in that I see it as bulk mail, don't pay it much mind, etc. Then asked him. Darryl said it annoyed him when bulk emails use his name--it is a ruse and he sees around it. BUT, if a piece of bulk paper mail doesn't have his name, he feels it is rude, basically because it should.

So the perceptions of the two media are different, at least in his case and I imagine many others (I just throw almost all of them away, though slightly more amused when they get my name wrong). Others?

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