Of course Anand also sent the link to advertise himself--his compay BrainReactions was the subject of a recent podcast. BrainReactions brings together students to brainstorm on behalf of clients, bring in points of view that perhaps we oldsters (I'm not that old)! don't have. Although we work in interdisciplinary teams, and also include our customers in product development, I think it is interesting to think about being innovative in how we bring in new perspectives that force us to shift our paradigms.
By the way, am I the only one without an iPod yet?