I just finished The Tipping Point , which I really enjoyed. I doubt I have much new to add to the reams that has been blogged about Malcolm Gladwell's thesis, so I don't plan to comment on that. I did however try to think about why I liked the book so much (and immediately launched into Blink ). He does have a pretty interesting argument for how and why social epidemics happen. But I think what is just as important, if not more so, is the fact that he is very good at communicating. For one, he is a good, engaging writer. Knowing how to put a sentence (or a paragraph or a chapter) isn't enough though. He engaged and convinced me because he built the book on stories . Not just a compilation of anecdotes, but verifiable, detailed stories, with names mentioned and all. Taken together, he used the individual stories to build one coherent narrative in the book as a whole. It seems like a small thing, but it is pretty powerful. I try to think about my overall narrative (or,...