In a past life, not so long ago, I wrote a dissertation about pilgrimage to Vijayangara, a 14th-16th century south Indian capital.The Vijaynagara Research Project website shows what an amazing place it is. Complexity and Economy in Pilgrimage Centers of the Vijayanagara Period is a paper I gave at the International Conference on Pilgrimage and Complexity, which included many very interesting talks. If you are really interested, you can find my book, Spiritual Journey, Imperial City, and I will be writing an entry on Architecture and Landscape in India for the 2nd edition of the Encyclopaedia of the History of Science, Technology and Medicine in Non-Western Cultures.
I am just annoyed at the claim itself. Granted, we anthropologists are not always good at advertising ourselves...in that we offer a holistic approach, and theoretical insight based on our training. So anybody who observes people is now an anthropologist. Or is it just that Americans are so used to sound bites that they don't understand the nuanced differences in anything?