A couple of years ago I organized a conference session on storytelling as a means to communicate anthropological findings in non-academic environments. Storytelling is central to anthropology as a discipline—not only do we all study some aspect of human story, the stories of the cultures we study are key to our understanding of them. Stories become mechanisms for collaboration and change, as well as carriers of history. But we don’t always stop to think about the stories we tell, even though anthropologists regularly use storytelling as a communication device. In order to be relevant in settings dominated by non-anthropologists, we must not only pass on the data we have gathered, but convey its importance and convince decision makers in business, design, development, public policy, environment, and a myriad of other fields. Constructing these stories involves editing and carefully choosing what to relay to our audience. Delivering the stories involves performance on many scales and with the help of tools. Stories are told in meetings, in the media, and in the world at large, though our voices, books, and slideshows and video. Stories are transformed as they move through different groups, audiences, and media. They expose the ways in which narrative influences our view of history and can change the future, and reflect on the impact of story on both what it means to be an anthropologist and how anthropology is seen by the outside world.
The session had some great participants, and I do have intentions of putting together an edited volume...once time allows...if you have an interest let me know...
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Tom Mulhern and I tried something similar at a workshop at About, With, and For this past year. Our workshop blurb is here (scroll down about 3/4 of the page).
We hoped to get people to tell stories that had implications for an audience, rather than just relating what they found interesting. It was really really hard for most people to do - they didn't seem to get it. I think the idea of just any kind of storytelling was novel enough that to focus on a more specific type of storytelling, without a common understanding of the basic skill rendered the task too challenging. At least to get very far in a 90 minute session. I think it's a critical issue, and I hope for another opportunity to take the discussion further.
As for my session, we presented at the American Anthropological Association meetings in Chicago in 2003. I organized it with multiple goals. It kind of began with thinking about the fact that anthropologists spend a lot of time collecting stories, but really we also spend a lot of time telling stories too, and are maybe not so aware of that part (like your participants).
Then I also wanted to grow it away from the standard academic (read dry and sometimes inaccessible) mode of presenting findings, since we are so often communicating to non-anthropologists. The presentations were a little heavy on the anthrodesign side, but included some folks from other industries, non-profit, and academia. Unfortunately, AAA stuff is not available online, but I can send you the abstracts if you would like.
I'm steve at portigal dot com
Thanks!
I'd love to read your notes sometime ... do get the volume done :):):)