"BRINQ is a venture based on a single powerful belief: The world's 4+ billion poor represent a huge untapped source of innovation! Among these billions are geniuses, innovators and entrepreneurs waiting to be discovered, local equivalents of Einstein, Edison, and Ford. Their strong and varied cultural perspectives mean a different way of looking at the world, a different way of solving problems, and a different type of innovation. When it comes to innovation, different is a must! Plus you'd be hard pressed to find a more entrepreneurial bunch with stronger incentives to succeed.
BRINQ seeks to sow and gather the innovations of the world’s "poor", focusing less on the traditional invention of technology and more on the innovation of utility, the novel and unexpected ways in which people use technology. Our primary focus is on innovation in toys and play (we ask the toy industry, Where are all the children?), but we also emphasize systems to enable and propagate all types of innovation."
The group is about to go to Kenya for a pilot to figure out how multinationals can collaborate with the poor to create new business opportunities. There are some cool ideas and thought on their blog...most recently innovating around business cards.